Yokohama
Efficiency-focused daily tires and track-day icons
Yokohama pairs low-rolling-resistance touring tires like the AVID Ascend with cult performance lines such as the ADVAN family. Its Geolandar truck tires are widely used as OE on Japanese SUVs and pickups.
Founded
1917
Origin
Tokyo, Japan
$$$ price tierTouringPerformanceTruck
Popular Yokohama tire lines
Touring
AVID Ascend GT
Low rolling resistance with a long treadlife warranty.
Summer Performance
ADVAN Sport V107
OE-grade performance tire for European sports cars.
All-Terrain
Geolandar A/T G015
Quiet all-terrain with strong wet grip.
Winter
iceGUARD iG53
Studdless winter tire for cars and crossovers.